Entrepreneurs focused on success know the path to the "other side of the river" is a proper mindset based on perceptions. It's really much easier to achieve this mindset than you think.

Your expertise may not be obvious to you. You may even take it for granted.

But it's there all the same, just waiting for you to tap into. But, you may be so close to yourself that you fail to see what's obvious to others.

Remember, other people see you from an entirely different point of view than you see yourself. Neither viewpoint is right or wrong. It just is. What's important is that you recognize the differences and capitalize on them.

Take for example an unsuspecting job applicant, slightly nervous but well-groomed and prepared to interview for what was apparently a fairly low-level job at the BBC. He showed up at the studio just as an interview was due to air on the international network. The producer, thinking he was the guest speaker, grabbed our job applicant by the arm, put a microphone on him and sat him in front of the camera. The applicant thought this was strange, but figured it must be a part of the application process.

Then...lights, camera, action...the interviewer began asking him complex questions about the Internet.

We can only imagine the horror, shock and amazement the applicant felt when he realized what was happening. He spoke French and had very little command of the English language. He had great difficulty understanding the questions and even more difficulty responding. Worse, he knew next to nothing about the Internet. Incredibly, he quickly realized he had been mistaken for someone else. And, just as quickly, he assumed the role of the guru he had been mistaken for. During that brief two or three minute interview he convinced the worldwide audience that he was, indeed, an Internet expert.

The job applicant had not set out to fool anyone. But he was able to rise to the occasion, play the part and convince the world, at least for awhile, that he was an Internet guru.

Think how much easier it would be for you, knowing your unique area of expertise, to rise to the occasion. It's really very easy once you synchronize your own skills and talents with the perceptions of the outside world.