In previous 2 articles I have mentioned some common techniques you should avoid before you start building your website. Now, I want to talk about search engine optimization (SEO) techniques you should follow during web development phase.

1. Write pages that clearly and accurately describe your content.

Is not it so simple? Just create useful, information-rich pages and your site will be the only one among millions on Internet. Is not it feels good? So go for it and be unique.

2. Think about the words users would type to find your pages.

This is very important because your site actually should include those words within it. This is all about relevant content. If your website is all about cars, then real estate related phrases will be not for good. It will lower your page rank. Be consistent and you will achieve good results.

3. Make a site with a clear hierarchy and text links.

Google has very simple rule "Every page should be reachable from at least one static text link". I think this what you have to keep in mind. Don't forget about unlinked pages, other wise no one on Internet twill see them. All pages must be linked so people can navigate throw them as well as search engines robots.

4. Check for broken links.

Google bots do not really appreciate opportunity to get to the dead end. I think people are the same. Who want to see an error message saying "Page not found" or something like that? Check you links constantly.

5. Check for correct HTML.

Here is only one-way to follow: use guidelines of World Wide Web Consortium (W3C) or use their W3C markup validation services.

6. Make sure that your TITLE, DESCRIPTION; KEYWORDS tags are descriptive and accurate.

These three meta-tags represent most important tags for Search Engine Optimization. These are tags search engines use to learn about your website in addition to your content. Those tags have to include phrases relevant to your web page.

7. Offer a site map to your users with links that point to the important parts of your site.

Here is a good idea how to tell users as well as search engines how to find page you need on the website. This is very useful when you use image links, java scripts, image maps. Make sure that each page has links number less than hundred. Otherwise, you may want to break the site map into separate pages. This rule applies to any page - keep the links on a given page less than 100.

Follow these search engine optimization guidelines and you will not have problem with your SEO. Of course, there is more stuff to talk about. Stay with me and I will tell you more in next articles.